Marketing Bourbon From Simple Whiskey to “Extra Aged”

You can thank the Schenley Company for marketing bourbon from simple whiskey to “extra aged” because of a miscalculation in world affairs. During the build-up to the Korean War, Schenley officials thought that distilling would become limited and converted...

Kentucky Artisan Distillery

Whiskey Row Truck at the Kentucky Artisan Distillery The Kentucky Artisan Distillery, located in Crestwood, Kentucky is a must visit for many reasons. First, it is the official home of the Jefferson’s brand of bourbon’s.  Secondly, the distillery is a blend of...

Bourbon Brand Names Past and Present

Bottle collection at the Frazier Museum in Louisville, Kentucky People can trace the use of the term bourbon to as early as the 1820s, but it was used more commonly by the 1870s which created some bourbon brand names past and present. We will begin with a uniquely...