Bourbon by the Numbers

A quick snapshot of the popularity of American Whiskey is evident by examining Bourbon by the numbers. Enjoy! Listed below is Bourbon by the Numbers 1.4 million tourists stopped at bourbon distilleries in Kentucky in 2018. $0 is the amount of State Spirits Excise Tax...

President William Howard Taft Defines Whiskey

In 1909, President William Howard Taft defines whiskey as we know it today.  This decision is one of the important milestones that changed the industry. The Bottled-in-Bond Act of 1897 was arguably the first law protecting the consumer from imitation whiskey...

Marketing Bourbon From Simple Whiskey to “Extra Aged”

You can thank the Schenley Company for marketing bourbon from simple whiskey to “extra aged” because of a miscalculation in world affairs. During the build-up to the Korean War, Schenley officials thought that distilling would become limited and converted...

Bourbon Brand Names Past and Present

Bottle collection at the Frazier Museum in Louisville, Kentucky People can trace the use of the term bourbon to as early as the 1820s, but it was used more commonly by the 1870s which created some bourbon brand names past and present. We will begin with a uniquely...

Bourbon Fast Facts

Bourbon Fast Facts 6.7 Million barrels of bourbon are currently aging in the state of Kentucky.  As a point of reference, there are 4.45 million men, women, and children who live in Kentucky. Bourbon can be made in any of the 50 states including Hawaii.  Ninety-five...